S. A.  BENHAM

"At the end of each sketch, to the extent possible, is shown the source and date of original publication.  There are numerous sketches from the Fannie O. Jones Scrap Book.  These will be identified by the term, 'FOJ Collection'. In some cases, dates of publication were unavailable."  Wayne Spiller , Compiler of McCulloch County History, Vol. I.   1976

    Austin Benham, b. in Corpus Christi in 1869 and married Miss Pearl Baker in 1894, came to Brady with his father, J. D. Benham in 1882.  When his father went into the grocery business in 1885, Austin's job was to freight merchandise for the store from Lampasas.
    From a beginning in a general merchandise store to one of the most exclusive style shops in West Texas, Benham's shop has grown to be distinct and apart from the general line of present day stores.  Mrs. Benham has given a touch of the individual in selecting of each gown-that touch which lends charm and personality to each wearer on every occasion.  In 1908 this present smart shop was entirely re-decorated, French gray was used to soften walls and woodwork.  A lovely, soft taupe carpet lends a quiet atmosphere to the establishment.  Soft lights flatter "milady's loveliness."  A pioneer in the old days has become a leader among the moderns.
    Mr. Benham bought the first bale of cotton that ws ginned in Brady.  It was displayed by him  for a number of days causing a great deal of comments along the streets of Brady.  He also erected the first sign used in this vicinity.  It was placed against an old live oak tree that stood at the northwest corner of the cemetery and was, at that time, considered an outstanding event in the art of advertising.
    Mr. Benham was a pioneer in the ready-to-wear business and has come a long way on the road of progress and distinction.

FOJ Collection
Submitted by: Louann Hall